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NEW! Women's Health Program

Calling women ages 18 to 55! Health Tradition members now have FREE access to our Women's Health Program. It is designed to help women with conditions such as Endometriosis, Fibroids, Pelvic Pain and more. Stop suffering in silence! We are here to help. 

Click here to learn more.


Quality Orthopedic Care with NOVO Health

Members who use participating NOVO Health providers for their orthopedic care are ensured quality care with a 90-day limited warranty, priority access to consultation appointments and are eligible for a $250 gift card incentive if a procedure is completed by a NOVO Health provider. 

Latest COVID-19 Update

The federal government is providing every household free tests which can be ordered at:

As of January 15, 2022, members covered under eligible plans may receive coverage for up to eight (8) FDA-approved, over-the-counter (OTC) COVID-19 antigen tests per member every 30 days. If you are unable to obtain your test without upfront costs at a network pharmacy, claims for reimbursement may be submitted utilizing the Over-the-Counter COVID-19 Test claim form.

Members with Medicare coverage are not eligible for this reimbursement.

Click Here for Additional COVID-19 Vaccine and Testing Information

Now, Even Insurance<br> Is <strong>Uncomplicated.</strong>

Now, Even Insurance
Is Uncomplicated.

We’re a new approach to the old health insurance options.

At Health Tradition, our focus is on providing long term quality care at a lower cost. We’re a people first organization, driven by our strong commitment to meeting the needs of our members. We offer more digital care options, have friendly (real!) people answering our phones and care about providing a higher level of health to our members.

Let us be your next-door health insurer and feel the difference of a more personable health insurance experience.

Large Group Plans

Is Health Tradition the Plan for You?

We think it could be! If you’re a Wisconsin-based employer with more than 50 employees, a large group plan is a great fit. Ask your broker about Health Tradition. 

Large Group Plan Information 

<strong>Large Group</strong> Plans

Small Group Plans

Hi-ya Wisconsinites

We are thankful for local small businesses and have small group plans to support your employees! These options are available if your business employs an average of not less than 2 or more than 50 employees on business days during the preceding calendar year.

Small Group Plans Information

<strong>Small Group</strong> Plans

65Plus Plans

Celebrating Seniors

Seniors contribute to the success of Wisconsin every day! Learn how Health Tradition 65Plus, a Medicare Select supplement plan that works with your existing Medicare benefit, can help with additional coverage.

65Plus Plan Information

<strong>65Plus</strong> Plans