What Sets Us Apart?

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Change for the Long Term

We’re a new approach to the old health insurance options. At Health Tradition, our focus is on providing long term quality care at a lower cost.
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Strong Primary Physician Relationship

Primary care physicians are the center of patient care. We partner with PCPs to make sure members are always put first and at the forefront of their care.
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Maddy Member Portal

It’s time that healthcare is more accessible. We break down barriers by offering a suite of digital care options—giving our members the care they want and need. Maddy is the front door to all of our members healthcare needs.
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Local and Independent

Just like your favorite supper club down the street, Health Tradition is your next-door health insurer. We’re a local, independent health plan provider.
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A higher level of health

What is Health Tradition

We’re a people first organization, driven by our strong commitment to meeting the needs of our members. We offer more digital care options, have friendly (real!) people answering our phones and care about providing a higher level of health to our members.
About Health Tradition
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Hi-ya Wisconsinites

We’re happy to meet you! We think of each one of our members as part of our Health Tradition family. That’s our quality commitment to you. Not yet a part of the HT fam? What are you waiting for? There’s always more room at our table.
Our Quality Commitment
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Is Health Tradition the Plan for you?

We think it could be! If you’re a Wisconsin-based employer, ask your broker about Health Tradition as your next health insurance carrier.
Employer groups
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How you doin’, Brokers!

To our friends and business partners, our partnerships with you are invaluable. We’ve got Click4Rates ready for you to access pre-quotes at the tip of your fingers.
Click4Rates
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COVID-19 Vaccine Updates

Beginning May 13, Wisconsin youth ages 12-15 can get the Pfizer COVID-19 vaccine. Click the link below for more information on the COVID-19 vaccines.
COVID-19 Vaccine Update
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Getting Care

Are you taking advantage of all of your Health Tradition benefits? Whether it’s Maddy Virtual Care, your wellness program or one of our many care options… there’s a variety of tools that give you free and high-quality healthcare.
Getting Care
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Find A Doctor

Use our Find A Doc website to see if your doctor is in-network or to find an in-network doctor or facility. With Find a Doc you can search by a doctor’s name, location, whether they are accepting new patients and more.
Find a Doctor