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About Us

Making your healthcare access easier

Service excellence is our passion and our commitment

Founded in 1986, Health Tradition Health Plan has a long-standing history of providing high-quality service to its members. We are an independent HMO that utilizes innovative solutions to manage costs and keep our members active, happy and healthy.

Our employer group plans include Health Maintenance (HMO) and Point of Service (POS) options, pharmacy benefit management and access to our Enhanced Care Solutions. These solutions provide additional healthcare access and are a core function of containing healthcare costs. Health Tradition provides you coverage with confidence that keeps you healthy and gives you tools to help you manage all aspects of your healthcare. 

And as a local Wisconsin company, we speak Wisconsin. We understand health insurance AND Friday night fish frys, polka and hotdishes!

Our History

Health Tradition was founded as Greater La Crosse Health Plans, Inc. in 1986. In 2018, WEA Insurance Corporation purchased Health Tradition Health Plan.

Today, we help Wisconsinites in the Western and Eastern Regions achieve better health with the Health Tradition Health Plan. 


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