Along with the launch into the eastern part of the state, we will also be expanding our care network to reach more members in the western and northern parts of Wisconsin.

This morning, a press release was provided to media outlets in all the markets we are initially targeting. To view the press release, please visit

We have also partnered with an outside media firm to create different marketing channels to help spread the message across the state. In the upcoming weeks, please watch for:

  • Billboard ads
  • Radio ads
  • Social Media Posts
  • Direct Mail ads
  • Targeted email ads

Here is a link to the Wisconsin Health News page where an article about our expansion in to the eastern part of the state was also posted.