About Health Tradition

Making your health care access easier

Service excellence is our passion and our commitment

Health Tradition is a people-first organization driven by a strong commitment serving the needs of our members. In partnership with Mayo Clinic Health System and Mayo Clinic, we work to improve the health of individuals, families and the communities we serve.

We were formed to provide affordable access to Mayo Clinic care. We focus on preventive care and on giving members the wellness tools and information they need to stay healthy.

Our history

Health Tradition was founded as Greater La Crosse Health Plans, Inc. in 1986. In 2018, WEA Insurance Corporation purchased HealthTradition Health Plan.

Our employer group plans include traditional HMO, POS and consumer-directed plans.


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Learn about Health Tradition’s quality commitment