About Health Tradition

Making your health care access easier

Service excellence is our passion and our commitment

Health Tradition is a physician-led organization driven by a strong commitment serving the needs of our members. In collaboration with Mayo Clinic Health System and Mayo Clinic, we work to improve the health of individuals, families and the communities we serve.

We were formed to provide affordable access to Mayo Clinic care. We focus on preventive care and on giving members the wellness tools and information they need to stay healthy.

Our history

Health Tradition were founded as Greater La Crosse Health Plans, Inc. in 1986. In 2018, WEA Insurance Corporation announced plans to purchase HealthTradition Health Plan.

Our employer group plans include traditional HMO, POS and consumer-directed plans. Health Tradition is recognized for award-winning wellness programs provided to employer groups and their members.

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Learn about Health Tradition’s quality commitment