About Health Tradition

Making your health care access easier

Service excellence is our passion and our commitment

Founded in 1986, Health Tradition Health Plan has a long-standing history of providing high-quality service to its members. We are an independent HMO that utilizes innovative solutions to manage costs and keep our members active, happy and healthy.

Our employer group plans include Health Maintenance (HMO) and Point of Service (POS) options, pharmacy benefit management and access to our Enhanced Care Solutions. These solutions provide additional healthcare access and are a core function of containing healthcare costs. As a local Wisconsin company, Health Tradition provides you coverage with confidence that keeps not only keeps you healthy but also gives you the tools to manage all aspects of your healthcare.

Our history

Health Tradition was founded as Greater La Crosse Health Plans, Inc. in 1986. In 2018, WEA Insurance Corporation purchased HealthTradition Health Plan.

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Learn about Health Tradition’s quality commitment