About Health Tradition

A mission to serve

Health Tradition is a people first organization driven by a strong commitment to meeting the needs of our members.

We provide access to high quality health care and seek to improve the health of individuals and communities by

  • Encouraging preventive care
  • Simplifying access to quality local care
  • Giving members the tools they need as health care consumers
  • Incorporating the latest advancements and care options in our coverage

Health Tradition is one of the fastest-growing health plans in Wisconsin. We are recognized for high-quality patient care and personalized customer service.

Providing health security for members since 1986

Based in Madison, Wisconsin, Health Tradition administers health insurance benefits throughout the state of Wisconsin.

Health Tradition was founded in 1986 as Greater La Crosse Health Plans, Inc. and offers health insurance solutions for employer groups and a Medicare select supplement plan.

Administrative services for Health Tradition are provided by NeuGen, a leading plan administrator based in Madison, Wisconsin.

Service excellence is our passion within all aspects of our business. Learn about our quality commitment.


Health Tradition Health Plan does not discriminate on the basis of race, color, national origin, disability, age, sex, gender identity, sexual orientation, or health status in the admission of the plan, including enrollment and benefit determinations.