About Health Tradition

A mission to serve

Health Tradition is a physician-led organization driven by a strong commitment to meeting the needs of our members.

We provide access to high quality health care in collaboration with Mayo Clinic Health System and Mayo Clinic, and seek to improve the health of individuals and communities by

  • Encouraging preventive care
  • Simplifying access to Mayo Clinic care
  • Giving members the tools they need as health care consumers
  • Incorporating the latest Mayo Clinic-developed advances and care options in our coverage

Health Tradition is one of the fastest-growing health plans in Wisconsin. We are owned by Mayo Clinic, recognized for high-quality patient care more often than any other academic medical center in the nation.

Providing health security for members since 1986

Based in Onalaska, Wisconsin, Health Tradition administers benefits for more than 40,000 people in our western Wisconsin service area.

Health Tradition was founded in 1986 as Greater La Crosse Health Plans, Inc. and now offers health insurance solutions for employer groups and individuals.

Administrative services for Health Tradition are provided by Mayo Clinic Health Solutions (formerly MMSI), a leading third-party plan administrator based in Rochester, Minnesota.

Service excellence is our passion within all aspects of our business. Learn about our quality commitment.


Health Tradition Health Plan does not discriminate on the basis of race, color, national origin, disability, age, sex, gender identity, sexual orientation, or health status in the admission of the plan, including enrollment and benefit determinations.