We're here to help

Need assistance from Health Tradition?

Customer service

Health Tradition customer service representatives are available from 7 am to 7 pm, Monday through Friday, to answer routine questions about claims, referrals, prior authorizations, eligibility, enrollment, your membership card, plan benefits or the health care provider network.

24-hour voice response service also is available when you may not need to speak directly with a customer service representative, or for calls after hours.

Member advocate

Contact the Health Tradition member advocate if you have questions about unresolved claims, billing issues or need assistance with complaints. Member Advocates are available by phone 8 am to 4:30 pm, Monday through Friday, and in-person by appointment. Please leave a message if you are unable to connect with a Member Advocate directly – they will return your call promptly.

65Plus Member advocate
608-783-9503 or 888-459-3020

Feel free to contact the 65Plus Member Advocate when you have questions about claim payment or denials, plan benefits, the referral process, eligibility or to notify us that you have been admitted to the hospital.

Inpatient authorizations
608-781-9692 or 888-459-3020

If you are unexpectedly hospitalized, notify Health Tradition Health Plan within 48 hours, or as soon as possible. Call between 8 am and 4:30 pm, Monday through Friday. At all other times, please leave a voice mail. Your call will be returned the next business day. To receive coverage for non-emergency covered services from a hospital, you will need to obtain prior authorization by calling customer service (at the number above) at least two days prior to the admission. See more about preauthorization.

General phone numbers
608-781-9692 (local)
888-459-3020 (toll-free)

For more Health Tradition contacts, see Helpful phone numbers

People who are deaf or partially deaf can contact Health Tradition by calling the main office at 608-781-9692 or toll-free at 888-459-3020. TTY equipment is available.

Translation services
Please contact us for assistance by calling the main office at 608-781-9692 or toll-free at 888-459-3020.

Mailing address
Health Tradition Health Plan
P.O. Box 188
La Crosse, WI 54602-0188

Physical address
Health Tradition Health Plan
1808 E. Main St.
Onalaska, WI 54650

Take the Main Street exit off of US HWY 53 going north in Onalaska, WI
Turn east at the yield sign onto East Main Street
Follow the curve around–1808 East Main is immediately on the right behind the Kwik Trip